More than ever, technology is driving real change in the media business–new platforms, devices and content. There is a wider spectrum of content and devices in the Canadian marketplace than ever. Consumers are adopting HDTV sets, but how fast will they subscribe to HDTV channels? Are subscribers using on-demand video technologies, such as PVR’s, Internet video, portable video devices and subscription mobile TV services? Are radio listeners exploring digital content, like MP3s, streaming audio or satellite radio? What type of technology devices do homes with broadband Internet have? How do they differ from homes holding onto their "rabbit ears"? The MTM can answer these questions and more.

The MTM has been conducted since 1997, providing clients with valuable information on consumer trends in television, radio, Internet and other emerging technologies. Gaining insight into the adopters of emerging technologies with low penetration rates requires large sample sizes. The 2006 MTM includes interviews with 12,000 Canadian adults (6,000 Anglophones and 6,000 Francophones) and achieves response rates exceeding 40%. The MTM therefore provides the most accurate data on Canadians’ reaction to existing and emerging media technologies from an independent survey.

The MTM will help you gain an in-depth understanding of consumer technology adoption and demand for new technology products. It will enable you to:

• Track changes in the consumer media marketplace that may impact your business
• Uncover more about niche markets for your product or service
• Gain insight into the growth of new technologies through results trended over several surveys and projections from industry analysts
• Use high-quality reliable results and projections you can trust
• Identify the uniqueness of Canada’s two official language groups
• Include proprietary questions related to your specific research objectives
• Access sample for in-depth return-to-sample research
• Gain from the experience and knowledge of a dedicated team of professional market researchers and industry analysts

• Market share and satisfaction with cable, satellite, wireless, and IPTV
• Analogue subscribers’ intention to subscribe to digital television and reasons for not upgrading
• Incidence and use of on-demand video technologies, including VOD, PVRs, DVD Recorders, video streaming and watching video content on portable devices such as MP3 Players, cell phones and PSPs
• HDTV set and receiver penetration, reasons for not having a HD receiver and future demand
• Incidence and use of on-demand audio technologies, including satellite radio, Internet radio, music and podcast downloading and listening to audio content on portable devices such as MP3 Players and cell phones
• Broadband incidence, reasons for not upgrading to high-speed and future demand.
• Incidence of “bundled” communication services and impact on customer satisfaction
• Home computer networks and incidence and demand for VOIP

• Media Technology Adoption
• High Definition Television
• Personal TV: Anytime, Anywhere
• TV Distribution
• Personal Audio
• Broadband Internet Users’ Media Habits
• Technology Adoption by Generation

• Clients can commission highly segmented data sets with confidence in the sample sizes

For more information on Media Technology Monitor, please contact your BBM Analytics Account Executive.

© 2009 BBM Analytics