Starting off in the Fall of 1998 with three major markets — Toronto, Vancouver and Victoria, RTS now includes Halifax, Quebec City, Montreal, Hamilton, London, Kitchener, Calgary, Winnipeg and Edmonton. Not only that, RTS also boasts a national study called RTS Canada. The RTS study is updated twice a year.

By returning to the sample of Canadians who filled out a BBM radio diary we are able to bring an extensive product and customer behavior database combined with BBM's radio ratings to the desktops of Canadian radio stations, agencies and advertisers. Sample sizes are the largest by far of any Canadian media study with a total in-tab sample of over 63,000. Data is available to any BBM radio member.  Click here to download an RTS information sheet.

• Retail shopping by store for over 20 categories from grocery to sporting goods
• Product purchase and spending for 100s of items
• Eating out by restaurant and category
• Multi media information – print, TV, direct mail and internet
• Lifestyle and leisure activities
• Automotive
• Financial
• Travel
• Packaged goods – 30 categories
• Internet shopping by store type
• U.S. magazine readership
• Real estate
• Psychographics and extended demographics
• And much, much more [ Click for a complete list of RTS Categories ]

• Largest sample sizes in a Canadian consumer study, over 63,000 respondents!
• Release is every six months
• Shopping habits with an extensive list of retail stores and services
• Automotive, high tech, financial, travel, telecom, retail, restaurants, home improvement, sports and leisure are all covered in detail
• Extensive coverage of internet shopping and e-commerce
• Over 30 packaged goods categories
• In all, over 70 questionnaire pages covering every major consumer category
• Comprehensive measurement of all media including major US magazines
• RTS is not just a national and regional study, it also offers unprecedented detail at the local level in Victoria, Vancouver, Edmonton, Calgary, Winnipeg, London, Kitchener, Hamilton, Toronto, Montreal, Quebec City and Halifax
• RTS even provides software specifically designed for non-technical people

 (approximate)

Regions Sample   Markets Sample Canada 64,000   Halifax 3,200 Atlantic 3,600   Quebec City 4,000 Quebec 15,300   Montreal 11,000 Ontario 22,000   Toronto 11,000 Prairies 13,000   Hamilton 4,000 B.C. 11,000   Kitchener 3,100       London 3,900       Winnipeg 4,400       Calgary 4,000       Edmonton 4,000       Vancouver 7,000       Victoria 3,200

Fall 2009 Release: October 21, 2009 Spring 2010 Release: May 19, 2010

In today's competitive media market place it is no longer good enough to talk in broad demographics like men 25-54. Advertisers demand to know how many of their customers a broadcaster can deliver.

For more information on RTS, please contact your BBM Analytics Account Executive.

© 2008 BBM Analytics